Project: Food Nation Campaign
OpenRice (OpenRice.com) is an online dining guide written by local people, with a comprehensive restaurant search engine and a platform for users to write reviews on restaurants they have visited. Founded in Hong Kong in 1999, OpenRice is now the city’s most popular place to find dining ideas and share dining experience.
Create awareness for OpenRice, work closely with the marketing department. We brainstormed for this food nation campaign. I create logo, e-newsletter and contest landing web page design. I chose to use a bright,fun, cheerful colour for this campaign, target audience is the youngster.